When any new wedding photography business owner starts out there is generally a massive amount of enthusiasm and this can end up in some nonessential purchases early on. One of those is letterheads and marketing literature. It used to be the situation that you needed glossy brochures, flyers, printed stationary, costly business cards, portfolio carriers and large number of other leaflets such as price lists, booking forms, contracts for example.
If you were to walk into your local print shop they'd readily sell you all of this. They'd also charge you for designing graphics, letterheads and brochures. It is simple to spend thousands of pounds on this because you feel you've got to vie with the other large players in the market.
Fortunately , in the world of the global web, online marketing and with global access to cheap worldwide designers, a lot of this can be done from your own computer.
First there is no need to go to the local printing shop for anything. Buy top of the range paper online and make sure that all of your business material is produced on the same high quality paper. Make sure envelopes match the quality and style of the paper.
Money saving tip: If you have a home printer (you're a shutter-bug, right?). Then invest in an alternative, source ink system. Rather than using the inks supplied by the maker you can fasten a large ink reservoir of virtually matching ink. Don't buy the replacement cartridges "they actually are cheap and nasty "go for a professional replacement system. It may cost a couple of hundred pounds, nonetheless it will save you thousands.
Planning designs, leaflets flyers etc is easy. There and now a bunch of internet sites where freelance designers hang out "they make their living manufacturing prime quality designs and they are extraordinarily cheap "you get to see their other work and how they have been ordered by their clientele. 3 great sites are: elance.com, fiver.com and oDesk.com
Once you have your designs, you can do all your printing from home, just when you want it "not need to purchase thousands of pages of letter-headed paper 'just in case'.
Now business cards: In England there is a great online business card company called moo.com (yes truly) "they produce surprising cards which are idea for photographers as you can have a different image on each card "highly recommended".
If you were to walk into your local print shop they'd readily sell you all of this. They'd also charge you for designing graphics, letterheads and brochures. It is simple to spend thousands of pounds on this because you feel you've got to vie with the other large players in the market.
Fortunately , in the world of the global web, online marketing and with global access to cheap worldwide designers, a lot of this can be done from your own computer.
First there is no need to go to the local printing shop for anything. Buy top of the range paper online and make sure that all of your business material is produced on the same high quality paper. Make sure envelopes match the quality and style of the paper.
Money saving tip: If you have a home printer (you're a shutter-bug, right?). Then invest in an alternative, source ink system. Rather than using the inks supplied by the maker you can fasten a large ink reservoir of virtually matching ink. Don't buy the replacement cartridges "they actually are cheap and nasty "go for a professional replacement system. It may cost a couple of hundred pounds, nonetheless it will save you thousands.
Planning designs, leaflets flyers etc is easy. There and now a bunch of internet sites where freelance designers hang out "they make their living manufacturing prime quality designs and they are extraordinarily cheap "you get to see their other work and how they have been ordered by their clientele. 3 great sites are: elance.com, fiver.com and oDesk.com
Once you have your designs, you can do all your printing from home, just when you want it "not need to purchase thousands of pages of letter-headed paper 'just in case'.
Now business cards: In England there is a great online business card company called moo.com (yes truly) "they produce surprising cards which are idea for photographers as you can have a different image on each card "highly recommended".
About the Author:
Pixcellence are UK wedding photographers. They are experts in wedding photography London but also cover all the UK.
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