Saturday, July 6, 2013

Killer Strategies To Develop And Maintain An Efficient Photography Business

By Joan Ames


The following article addresses the importance of planning out your portrait photography business in advance. As much as you might want to just get started and then sit down and write a plan, it can really hurt your business. One of the regrets of business owners who haven't succeeded is that they chose not to bother with a business plan.

More unconventional "guerilla" marketing tactics can be very successful. One local photography studio wrote their website's name all over New York sidewalks in chalk and they got everyone talking about them. When it comes to marketing, unique is better.

Having a good marketing campaign is important for getting your local photography studio's name talked about amongst the public. If no one has ever heard of your portrait photography business, how can you hope to succeed? Once you get a few customers, treat them well and they will spread the name of your business to others.

No matter what, you should never lie to customers. No matter how slick you might think you are being, they will find out. Once a customer finds out that you have been lying, you will quickly gain a reputation for being dishonest. With that bad reputation, your portrait photography business will not get customers.

While employees may be the lifeblood which allows the flow of work to keep your portrait photography business running smoothly, never hand over decisions of critical importance to them as they may make errors of judgment. One must remember that for all right decisions or wrong you are ultimately in charge.

Work hard to motivate your employees to do the same, even if it needs extra time. Employees will agree to work longer and harder when provided with the proper incentive of higher salaries and wages. In a competitive environment, properly excited employees are more rewarding and produce better results.

Get an ad in a magazine related to your portrait photography business. There are new magazine popping up every day waiting to promote your business. Jump on the front cover page to get the most out of your ad. Advertise on tons of online magazines such as, entrepreneur website and be seen as an expert in your field.

Sign-up for a few credit cards. Visa, Mastercard and American Express have great portrait photography business credit cards to aid you get started. Finding the best card for your business is easy, just visit creditcards website, do the research and apply for a card to keep your business growing.

Do not jump into anything too quickly. If all of a sudden your local photography studio begins making record profits, resist the urge to do more spending or expansion. Losing site of your main focus can be the downfall of your local photography studio.




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