Food packaging illustration is an important part of designing any food product or brand. Being concise, truthful and inventive is always an important. You can always hire a graphic designer or copywriter to do this for you but in the case that you would prefer to save a little cash or even enjoy doing it yourself, there are certain important tips to take into account in this regard.
How do you make your brand stand out from the rest then? Well there are several useful tips to keep in mind when it comes to designing the right image for your brand. This is of course not an exhaustive list and coming up with your own ideas to add to it will go a long way towards helping you in the future.
First off, always remember to design your packaging with clarity and simplicity. Potential customers need to be able to tell right away what will be in the box before they take it. Failing to register this within the mind of the consumer may result in them disregarding your product as they have no idea what they are buying. Also important in this is the recognition of your brand. Building brand awareness is important to bringing back returning customers. A catchy slogan or impressive logo will go a long way towards helping your brand in this regard.
Secondly, avoid cliche, when designing a brand logo. There are number of recurring themes and ideas towards logo design that have gotten long in the tooth and continue to crop up again and again as lazy designers fall back on old and overdone methods of design. Always keep it fresh and differentiate yourself from the crowd.
Thirdly, an important decision to make is that of your choice of type. A custom type seen in such logos as that of Coca-Cola will delight to the eye and show that your brand is unique and inventive. Standard lettering shows no attempt to be original or take any risks and will not impress anything upon viewers and customers.
Shelf impact is another idea to take into consideration. What will the packages look like when they are placed side-by-side in large numbers? How will they fit together or stack-up? Streamlined or inventive ideas in this regard will pull customers to your section of the store and will ensure success as more and more of your items fly off the shelves.
Finally, always consider proportion and symmetry within your logo design. The logo needs to be able to fit on your product and should not seem out of place or oversized. Not too big, nor too small, but just right. Measurements are of course important in this regard and should always be adhered to and fore planned.
So never forget these important tips when it comes time for you to design a logo or food packaging illustration. A bright and enticing logo is necessary to develop brand awareness and informs customers about the ideals behind your company and or brand. Instilling these thoughts in the minds of your customers will develop loyalty from them and keep them returning to your brand again and again. Adhering to this will satisfy both you and your customers and make sure that everyone wins.
How do you make your brand stand out from the rest then? Well there are several useful tips to keep in mind when it comes to designing the right image for your brand. This is of course not an exhaustive list and coming up with your own ideas to add to it will go a long way towards helping you in the future.
First off, always remember to design your packaging with clarity and simplicity. Potential customers need to be able to tell right away what will be in the box before they take it. Failing to register this within the mind of the consumer may result in them disregarding your product as they have no idea what they are buying. Also important in this is the recognition of your brand. Building brand awareness is important to bringing back returning customers. A catchy slogan or impressive logo will go a long way towards helping your brand in this regard.
Secondly, avoid cliche, when designing a brand logo. There are number of recurring themes and ideas towards logo design that have gotten long in the tooth and continue to crop up again and again as lazy designers fall back on old and overdone methods of design. Always keep it fresh and differentiate yourself from the crowd.
Thirdly, an important decision to make is that of your choice of type. A custom type seen in such logos as that of Coca-Cola will delight to the eye and show that your brand is unique and inventive. Standard lettering shows no attempt to be original or take any risks and will not impress anything upon viewers and customers.
Shelf impact is another idea to take into consideration. What will the packages look like when they are placed side-by-side in large numbers? How will they fit together or stack-up? Streamlined or inventive ideas in this regard will pull customers to your section of the store and will ensure success as more and more of your items fly off the shelves.
Finally, always consider proportion and symmetry within your logo design. The logo needs to be able to fit on your product and should not seem out of place or oversized. Not too big, nor too small, but just right. Measurements are of course important in this regard and should always be adhered to and fore planned.
So never forget these important tips when it comes time for you to design a logo or food packaging illustration. A bright and enticing logo is necessary to develop brand awareness and informs customers about the ideals behind your company and or brand. Instilling these thoughts in the minds of your customers will develop loyalty from them and keep them returning to your brand again and again. Adhering to this will satisfy both you and your customers and make sure that everyone wins.
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