Spain's capital, Spain _ The future Htc Siemens Networks a week ago unveiled its branding and also logo and held its 1st combined press event in the signal that the latest merging in the telephony world is on track because of its close in the very first quarter.
The actual merger of the network sections of Htc and Siemens uses the tie-ups involving major sellers Alcatel and Lucent and also Ericsson and Marconi.
Htc Siemens CEO-designate, Simon Beresford-Wylie, announced at the 3GSM World The legislature here in Spain's capital that the potential company was "day one ready" and also noted that its combined item portfolio had been shown to consumers for the first time a week ago.
He claimed the new thing was planning to save A single.5 billion euros through 2010 though operational synergies, Forty percent of which could be realised through combined R&D. Other areas where charges can be shaved contain procurement, any rationalisation of marketing and advertising functions, consolidated IT methods and real estate.
He spoke of a strategy that would concentrate on opportunities inside mobility and also broadband, nevertheless which wouldn't always be shackled by any kind of particular technology "religion".
"We need to lose the religion," he said, remembering that the potential company might have a portfolio that fitted a wide range of wireless technologies such as GSM, CDMA and WiMAX.
Open up standards could be crucial to its future item rollouts, he said, anf the husband suggested in which attempts to produce a proprietary and also closed mobile Internet before were misdirected.
"There is only one World wide web and I think we all misunderstood in which as an sector. Services and also content in [the will come predominantly from the Internet and now we have to understand that," Beresford-Wylie explained. "We're shifting from a entire world where there would be a telecom beat to one which has an Internet beat," he included.
The future Boss also discussed trends by way of till 2015, with the merged thing expecting the number of "connected" users to be able to double in order to 5 billion. They expected more of these to be broadband-enabled, remembering that these days we're "still living in a global that is narrowband."
He also expected people in emerging markets to generate the changeover to high speed broadband quicker as a result of new technologies including WiMAX. "Broadband in the third world won't take many years but will occur in the next few years," he or she suggested.
Writing comments on the potential company's new company logo, Beresford-Wylie said that it was a reflection involving "dynamism, movement and also renewal." Much like the telco world's other the latest merger, Alcatel-Lucent, the brand of Htc Siemens uses a wave shape and also purple shade, in this case combined with yellow (Alcatel-Lucent 's all purple).
Even so, the parallels end there, according to Beresford-Wylie, who suggested that the two companies' equivalent cultures and also close proximity inside Europe would make it a better fit than one corporation through Europe and another from the People.
In a independent interview along with Database, Stephan Scholz, the particular designated brain of Research, Technology and also Platforms with regard to Nokia Siemens Cpa networks, said the brand new company might devote the same R&D resources to be able to WiMAX as it does to traditional cell technologies.
Scholz nominated access engineering as one of 5 broad regions that the new company might focus on when it commences functions. The other several areas with regard to R&D focus were more efficient key networks, next-generation client ID administration, IMS for software and OSS/BSS computer software for both mobile and fixed systems.
While more of a longer-term gumption, the creation of flip software with regard to OSS/BSS functions was crucial then one that was required on an industry-wide range, according to Scholz, who nominated becoming one of the first tasks he would likely start since head involving research.
He also spoke involving his surprise at the magnitude of the existing Nokia OSS/BSS system for mobile networks, stating it was "much over I was mindful of." Scholz, who has already been working in company development in Siemens, suggested that the platform could be adapted so that it can also be used with regard to fixed and also converged systems in future.
Additional research focusses he or she proposed were for company Ethernet aggregation plus a single database for client information that could be common whatever the application or perhaps service used.
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