Barcelona, Spain _ The future Nokia Siemens Networks yesterday unveiled it's branding as well as logo and held its first combined press event in a very signal how the latest combination in the telecom world can be on track for its close in the very first quarter.
The actual merger of the network categories of Nokia and Siemens uses the tie-ups among major sellers Alcatel and Lucent in addition to Ericsson and Marconi.
Nokia Siemens CEO-designate, Simon Beresford-Wylie, announced at the 3GSM World The legislature here in Barcelona that the upcoming company had been "day one ready" as well as noted that its combined item portfolio had been shown to buyers for the first time yesterday.
He believed the new entity was hoping to save One.5 billion dollars euros simply by 2010 though operational synergies, 40 percent of which could be realised from combined R&D. Other locations where fees can be shaved include procurement, any rationalisation of sales and marketing functions, combined IT systems and real estate.
He spoke of a tactic that would focus on opportunities inside mobility as well as broadband, nevertheless which wouldn't be shackled by virtually any particular technological innovation "religion".
"We need to drop the religion," he said, jotting that the upcoming company would have a stock portfolio that placed a wide range of cellular technologies which include GSM, CDMA and WiMAX.
Open standards could be crucial to it's future item rollouts, he said, and the man suggested in which attempts to produce a proprietary as well as closed mobile Internet previously were illinformed.
"There is only one Web and I think all of us misunderstood in which as an industry. Services as well as content the actual will come mostly from the Internet and that we have to realize that," Beresford-Wylie explained. "We're shifting from a globe where there was a telecom beat to one that has an Internet beat," he included.
The future CEO also outlined trends via till 2015, while using merged entity expecting the volume of "connected" users for you to double in order to 5 billion. He or she expected greater number of these to be broadband-enabled, jotting that today we're "still living in your global that is narrowband."
Also, he expected people in emerging markets to make the changeover to broadband internet quicker due to new technologies including WiMAX. "Broadband in the third world won't take decades but will happen in the next few years," he or she suggested.
Writing comments on the upcoming company's new logo, Beresford-Wylie said that it absolutely was a reflection involving "dynamism, movement as well as renewal." Just like the telco world's other recent merger, Alcatel-Lucent, the logo of Nokia Siemens uses a influx shape as well as purple shade, in this case coupled with yellow (Alcatel-Lucent is purple).
However, the parallels end right now there, according to Beresford-Wylie, who suggested how the two companies' comparable cultures as well as close proximity inside Europe makes it an improved fit than one corporation from Europe and another from the US.
In a individual interview using Database, Stephan Scholz, your designated brain of Analysis, Technology as well as Platforms with regard to Nokia Siemens Sites, said the new company might devote identical R&D resources for you to WiMAX as it gives traditional cell phone technologies.
Scholz selected access technologies as one of five broad places that the fresh company might focus on in the event it commences surgical procedures. The other four areas with regard to R&D focus were more efficient key networks, next-generation customer ID administration, IMS for applications and OSS/BSS application for both mobile and fixed sites.
While really a longer-term effort, the creation of modular software with regard to OSS/BSS functions had been crucial the other that was needed on an industry-wide range, according to Scholz, who nominated it as one of the first assignments he would likely start while head involving research.
Also, he spoke involving his amaze at the magnitude of the latest Nokia OSS/BSS program for mobile networks, expressing it was "much a lot more than I was alert to." Scholz, who has recently been working in service provider development at Siemens, suggested how the platform could possibly be adapted so it can also be used with regard to fixed as well as converged sites in future.
Some other research focusses he or she proposed were for service provider Ethernet aggregation and a single databases for customer information that would be common no matter the application or perhaps service used.
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