Saturday, July 23, 2011

Features Functional Trade Show Booths Used In Selling Services Have

By Adriana Noton


A unique outlook is the first quality of excellent trade show booths. Other qualities of excellent stands are affordability, simplicity and being interactive. Simple stands are normally more effective than the complicated ones. The more interactive a booth is, the higher the number of people who will visit it.

The audience will be the people who are attending a particular trade show. Some of these people will be interested in one's product while some will not be interested. With good marketing, it will be possible to make many people to like one's product. Good marketing involves displaying one's products in an attractive way.

When erecting this kind of booth, the interests of the target audience should be taken into account. If the majority of people in an audience are farmers, one's booth should have farming themes. If such people are businessmen, business themes must be used. A booth that has pictures of different types of exotic domestic animals, organic and genetic varieties of edible plants and different brands of fertilizers will attract the interest of farmers. On the other hand, the booth having brochures containing information on investment strategies and online marketing will attract businessmen.

To make more people to visit one's show booth, one should organize interactive tests and games for the audience. A prize should be offered to a person who wins a particular test or game. The questions asked in a particular test should be questions which are easy to people in the target audience. Games and tests will make the marketing activity to have some fun instead of being only about promoting a particular good or service.

Every element of the constructed booth must be unique if profitability is desired. A unique outlook will be facilitated by using unique tents and unique design patterns. Uniqueness will further be enhanced, by incorporating very unique messages. The main message that is one's main theme should not be copied but should be an original creation.

Apart from being original, messages and pictures used should be simple. Over complicating issues will cost much and may not contribute towards the effectiveness of the marketing activity. Simple pictures and messages will be understood very easily and they will be economical. A booth must not be overcomplicated but must be simplified so as to save money and to attract more people.

The booth owner will come up with suitable messages and will also determine suitable themes. Such an individual informs and educates visitors on different issues relating to his product. Booth owner is required to carry out research to establish the accuracy of information he plans to give to people.

Good trade show booths are very effective in marketing will bad ones are a waste of resources. The good ones have unique themes, are interactive and are affordable to maintain. Themes used should be relevant and easy to understand.




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