Designing Your Homepage-What You Should Know

Your website's homepage is probably the most important page of your site. The majority of your traffic will hit your homepage before your visitors move on to the other areas of your site. So the more you focus on your homepage, the better it is. This article will give you an understanding of what you can do with your homepage to make it appeal more to your target market.

You don't want to lose the gold to be found in the traffic you get on your homepage. If somebody leaves without doing anything after visiting your homepage, you're at a loss. This is why you should try to grab the contact information of your visitors so that you can get in touch with them through email marketing. When you follow up with your visitors, they are more likely to go from prospects to customers. Visitors to your site may not be in a position to buy anything the first time they visit your site but if you get their contact information, you can follow up with them, in an effort to convince them to buy from you. Another benefit to getting contact information for your visitors on your homepage is it allows you to build a targeted email list.

It shouldn't be a hassle to get your homepage to load. Using large graphics and flash on your homepage can affect its performance and its load time so avoid using them. Having a lightweight homepage will allow your visitors to go through it instantly without waiting for too long. Because people don't have a whole lot of extra time, you should do everything you can to make sure that your page will load quickly and without any problems.

Be certain that all of the pertinent information on your website is always on top the fold. Since each item on your homepage should be essential, all of these items are put on blast. This is why it is very important that this type of information is above the fold and not below it. Your potential customers should not have to scroll down the page to see information supposed to be very important. This is different due to the many sites but it can include such things as the opt in for your newsletter, your free ebook trial or just the menu. Most of the people expect all these sections to be visible right when they visit your homepage. So, do take it into consideration.

Here is how one can optimize his homepage to increase the conversion rate, get more leads and hit more sales. When you alter homepage in the right ways, the overall response to your website will improve.

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