Saturday, February 21, 2015

What Lies Ahead For A Display Artist

By Olivia Cross


Some people know exactly what they want to do in their lives from the time they are children. Others are simply on the fence about it for quite a long time. For many it has to do with the fact that they have hobbies and talents that they don't know how to turn into money making opportunities. For example, artists who have a keen eye can turn their talents into a lucrative career as a display artist.

These are the specialists who create commercial displays that are showcased in store windows or in trade shows, for example. They can have several duties depending upon the mandate at hand. For example, they are almost always the people that choose the colors, the themes, and the props to create an interesting display.

In order to demonstrate one's skills, they may need to meet with other individuals who would observe their previous works, found in their portfolios. Furthermore, they may have to bid on a job opportunity, that would also entail showing prepared sketches, models, and floor plans. As appealing to the senses of buyers, on any level, it may also require the expert to coordinate colors and techniques to best show off products.

A counter showcase may also require dressing up in order to attract customers and help with increasing merchandise sales. The expert may have to store or pack various props. They will also have to ensure they're properly maintained, through record-keeping.

It may also require the individual to work with a team. Discussions among numerous designers and display managers may also be required. Once all is said and done, all work should be photographed as best as possible. Having good knowledge in the art of photography, is therefore important for one's portfolio.

With so many businesses looking for opportunities to grow their sales, these experts have lots of opportunities themselves for more work. Of course, they'll have to be naturally talented, but they'll also have to be very savvy when it comes to promoting their own portfolio. With time, and with their growing knowledge every day, they can do so successfully.

However, it's important not to rush building one's portfolio in this field. One should look at how they can perfect their own style and advertise it as best as possible. With a good portfolio one can find this to be very rewarding and lucrative field.

That requires knowing how to reach out to managers, agents, or representatives and landing interviews. That said, it all begins by marketing oneself and the previous work accomplished. Everyone has a certain style, and that style directly translates into a signature, so it should be well developed before marketing begins.

It's vital that artists reach out to those that hold the key to landing projects, whether one is in New Orleans, LA, or elsewhere. Look for social networking that spreads the word ever so quickly and effectively. This along with a blog dedicated to the subject should always be updated regularly.




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