While it is true that we all need food to survive the process of eating it is not just about mere sustenance. Often the pleasure and anticipation of eating is part of it and this begins before someone opens the packet before preparing the meal that they are about to eat. If you are looking to market a new product then it helps to have the right food packaging illustration in order to attract potential customers.
The illustration on the packaging is about more than just making the product look good. While this is important in and of itself it also provides people with an indication of who the product is aimed at and how it should be served. An illustration may show it as something that kids will love to eat or something ideal to serve for people who want to serve something special for a dinner party.
This is why before approaching an illustrator you need to consider this. Think about your target audience. Once you have an idea of who you are marketing the product towards it then helps to look around and see similar products on the shelves. You do not and should not wish to copy other designs but it can help to generate ideas for a final brief.
A brief should provide details of your product, your target demographic and an idea of the kind of illustration you want. Ideally you should also provide some kind of rough mock up and some reference material. Additional information such as this can often make it easier for an illustrator to know what you want.
You should then look up illustrators online. Some may be part of an agency while others may work independently. There are advantages and disadvantages to both. If they work for an agency then they are likely to do a lot of work because it is in the best interest of the agent to ensure that they get work so that they can take a percentage from it.
This will then make it easier to compare the different options available to you. It is generally recommended to compare at least three different illustrators. This ensures you get the best possible quality available in your price range. Remember you should not look solely in terms of price. It is often to pay a bit more in order to get better quality and more experience!
This is why you should know the background of the illustrator. Meeting them in person is a good chance to discuss their work. They should be willing to say where they studied and mention previous clients they have worked with. Ideally they will also have testimonials and people you can contact.
You can find a number of food illustration agencies and independent illustrators online. As well as looking for the illustrators themselves you should also look for feedback from clients who have used their services in the past. This will make it easier to choose someone who is best suited to your needs and to help get your product packaging illustrations looking as appetising as possible!
The illustration on the packaging is about more than just making the product look good. While this is important in and of itself it also provides people with an indication of who the product is aimed at and how it should be served. An illustration may show it as something that kids will love to eat or something ideal to serve for people who want to serve something special for a dinner party.
This is why before approaching an illustrator you need to consider this. Think about your target audience. Once you have an idea of who you are marketing the product towards it then helps to look around and see similar products on the shelves. You do not and should not wish to copy other designs but it can help to generate ideas for a final brief.
A brief should provide details of your product, your target demographic and an idea of the kind of illustration you want. Ideally you should also provide some kind of rough mock up and some reference material. Additional information such as this can often make it easier for an illustrator to know what you want.
You should then look up illustrators online. Some may be part of an agency while others may work independently. There are advantages and disadvantages to both. If they work for an agency then they are likely to do a lot of work because it is in the best interest of the agent to ensure that they get work so that they can take a percentage from it.
This will then make it easier to compare the different options available to you. It is generally recommended to compare at least three different illustrators. This ensures you get the best possible quality available in your price range. Remember you should not look solely in terms of price. It is often to pay a bit more in order to get better quality and more experience!
This is why you should know the background of the illustrator. Meeting them in person is a good chance to discuss their work. They should be willing to say where they studied and mention previous clients they have worked with. Ideally they will also have testimonials and people you can contact.
You can find a number of food illustration agencies and independent illustrators online. As well as looking for the illustrators themselves you should also look for feedback from clients who have used their services in the past. This will make it easier to choose someone who is best suited to your needs and to help get your product packaging illustrations looking as appetising as possible!
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