When you listen to radio these days, you may notice that there are fewer new artists strictly doing their own performance music. More and more, techno and all of its variations are becoming the standard for what is popular. We now live in a world where the DJ is the new rock star in an era of home recordings becoming the next big thing through social media, personal promotion and house parties that can create the next celebrities in sound.
One reason that these performers are becoming so popular is the rise of home audio mixing. With all of the possibilities that used to be available only in a commercial recording studio, people can now get that same level of technology at home. Their audio mixes can be as well-crafted as a professional studio production.
As the Internet has changed many industries and the way they do business, so it has also brought radical change to the music industry. It used to be that record companies hand-picked the performers it would focus on promoting and touring to win fans and gain fame. Today, with online sites to sell or promote music existing for anyone to use, home recording artists can easily introduce their work to a larger scale of audience than previously possible.
DJs in these times are able to sell out arenas that previously only could be filled by superstars of the pop world. Even the Grammys have given nod to techno DJ performers with segments showing their celebrity capabilities. The enthusiasm these new celebrities are met with can match many musicians with name recognition.
A big reason that many of these types of performers have taken hold is that the traditional avenues for promotion have changed. Radio stations are increasingly consolidating efforts and using nationally created programs that work in multiple markets. This leaves little room for new, unproven musicians. Television, another way to promote music for mass appeal, also has turned more to reality based or competition based programming, replacing band videos and old-style promotions with different programs.
With TV and radio focusing on their own established markets, this leaves the Internet as a primary method of reaching people worldwide. These performers have social media at their disposal to work on promotions and to build audiences. Online videos offer them a chance to put together their own performances independently for mass distribution.
Much of this type of work now is heard in commercials. Back in the rock celebrity days, bands would be criticized for going "commercial." The new crop of performers, however, can stay anonymous enough that the music is the star, and the commercial work only adds to their audience exposure.
There is no doubt that the DJ is the new rock star in this era of music. You may want to check out the scene at a club if you do not believe it. The crowd and excitement surrounding these performances are a new phenomenon that can be amazing to experience first-hand.
One reason that these performers are becoming so popular is the rise of home audio mixing. With all of the possibilities that used to be available only in a commercial recording studio, people can now get that same level of technology at home. Their audio mixes can be as well-crafted as a professional studio production.
As the Internet has changed many industries and the way they do business, so it has also brought radical change to the music industry. It used to be that record companies hand-picked the performers it would focus on promoting and touring to win fans and gain fame. Today, with online sites to sell or promote music existing for anyone to use, home recording artists can easily introduce their work to a larger scale of audience than previously possible.
DJs in these times are able to sell out arenas that previously only could be filled by superstars of the pop world. Even the Grammys have given nod to techno DJ performers with segments showing their celebrity capabilities. The enthusiasm these new celebrities are met with can match many musicians with name recognition.
A big reason that many of these types of performers have taken hold is that the traditional avenues for promotion have changed. Radio stations are increasingly consolidating efforts and using nationally created programs that work in multiple markets. This leaves little room for new, unproven musicians. Television, another way to promote music for mass appeal, also has turned more to reality based or competition based programming, replacing band videos and old-style promotions with different programs.
With TV and radio focusing on their own established markets, this leaves the Internet as a primary method of reaching people worldwide. These performers have social media at their disposal to work on promotions and to build audiences. Online videos offer them a chance to put together their own performances independently for mass distribution.
Much of this type of work now is heard in commercials. Back in the rock celebrity days, bands would be criticized for going "commercial." The new crop of performers, however, can stay anonymous enough that the music is the star, and the commercial work only adds to their audience exposure.
There is no doubt that the DJ is the new rock star in this era of music. You may want to check out the scene at a club if you do not believe it. The crowd and excitement surrounding these performances are a new phenomenon that can be amazing to experience first-hand.
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