Taking its inspiration from the Carrera Panamericana Mexican car race, the Carrera brand of sunglasses were first launched in Austria in 1953. The brand has developed as an industry leader in sunglasses designs over the last 50 years and become increasingly popular with sporting stars and celebrities alike.
Technical innovation, design and raw sporting theme are the three main elements that make up the Carrera brand. An active lifestyle is the target audience for Carrera wearers. The competitive edge in their designs which was driven by the inspiration they have taken from motor racing makes them ideal for sporty people and those looking for a new challenge. Rigorous testing is put in place to ensure that the sunglasses are suitable for athletes and that they are designed so that they can be worn both during the sport and also afterwards.
Paris Hilton, David Beckham and Lady Gaga are among the celebrities to be often seen sporting the Carrera brand, mainly due to its high-fashion qualities and high attention to detail. The sunglasses are also a popular choice within the music industry and have featured in many music videos as well as on tour with many artists. Alicia Keys' hit "Try Sleeping With A Broken Heart" and the Lady Gaga hit "Bad Romance" have both featured Carrera sunglasses prominently within their videos. The brand has also been featured on many tours with musical stars.
Catering for a unisex market there are no sunglasses within the Carrera range that are designed specifically for men or women. Modern technology combined with a very retro feel are used to manufacture the glasses, while using a practical and slim line approach to enable them to be worn by athletes. Designed with larger lenses, many styles in the range are designed to give the feel of vintage over-sized sunglasses.
The Carrera designs feature a multitude of bright colours, giving a very bold feel to the designs right throughout the sunglasses frames and casing.
Technical innovation, design and raw sporting theme are the three main elements that make up the Carrera brand. An active lifestyle is the target audience for Carrera wearers. The competitive edge in their designs which was driven by the inspiration they have taken from motor racing makes them ideal for sporty people and those looking for a new challenge. Rigorous testing is put in place to ensure that the sunglasses are suitable for athletes and that they are designed so that they can be worn both during the sport and also afterwards.
Paris Hilton, David Beckham and Lady Gaga are among the celebrities to be often seen sporting the Carrera brand, mainly due to its high-fashion qualities and high attention to detail. The sunglasses are also a popular choice within the music industry and have featured in many music videos as well as on tour with many artists. Alicia Keys' hit "Try Sleeping With A Broken Heart" and the Lady Gaga hit "Bad Romance" have both featured Carrera sunglasses prominently within their videos. The brand has also been featured on many tours with musical stars.
Catering for a unisex market there are no sunglasses within the Carrera range that are designed specifically for men or women. Modern technology combined with a very retro feel are used to manufacture the glasses, while using a practical and slim line approach to enable them to be worn by athletes. Designed with larger lenses, many styles in the range are designed to give the feel of vintage over-sized sunglasses.
The Carrera designs feature a multitude of bright colours, giving a very bold feel to the designs right throughout the sunglasses frames and casing.
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