There are many different establishments that seem to be entirely focused on art, which is easy to understand. It's clear that museums are able to showcase some of the finest works imaginable and I believe that the same can be said for the various galleries that one will be able to attain. However, in terms of marketing, not many people would immediately associate "art" with such items as trailer wraps. However, this is where Art Everywhere can come into play and, suffice to say, it's pretty interesting.
As told in an article on the Guardian, there is a UK campaign that goes by the name of Art Everywhere. For those who are unfamiliar with this, Art Everywhere is the country's most well-known art exhibit exhibition, which is further illustrated by the implementation of billboards and posters. In fact, 30,000 billboards and posters - maybe even more - were utilized for this purpose. At the onset, I can see this method's potential, especially when art is so visibly interesting that it can appeal to anyone.
As someone who has interest in this particular method, one has to wonder if it can actually be taken further. Yes, items like billboards and posters are tremendous; no one will be able to dispute this. However, it wouldn't be out of the question to consider that vehicle and trailer wraps could be utilized in order to showcase various pieces of art. It's just a matter of high-quality wraps being utilized, which is where authorities such as JMR Graphics would be addressed.
I believe that there is much to be said about Art Everywhere as it relates to advertising. Let's say that you are driving along and you see a billboard show an ad featuring a new diner in town, only for it to shift and showcase a digital painting that a little-known artist made. To say that this can help to make marketing efforts a bit more interesting would be nothing short of an understatement. However, Art Everywhere has only just begun and I believe that its potential can be realized in time.
If you ask me, it has every right to be utilized time and time again because of how important art is. It's clear that there are many artists out there but the truth of the matter is that it's difficult for them to spread awareness, especially if they do not have the proper platforms for the job. Seeing as how art is sometimes seen as a more visual form of media, posters and billboards are fitting. Hopefully this is expanded upon and those in the UK can see many more captivating pieces.
As told in an article on the Guardian, there is a UK campaign that goes by the name of Art Everywhere. For those who are unfamiliar with this, Art Everywhere is the country's most well-known art exhibit exhibition, which is further illustrated by the implementation of billboards and posters. In fact, 30,000 billboards and posters - maybe even more - were utilized for this purpose. At the onset, I can see this method's potential, especially when art is so visibly interesting that it can appeal to anyone.
As someone who has interest in this particular method, one has to wonder if it can actually be taken further. Yes, items like billboards and posters are tremendous; no one will be able to dispute this. However, it wouldn't be out of the question to consider that vehicle and trailer wraps could be utilized in order to showcase various pieces of art. It's just a matter of high-quality wraps being utilized, which is where authorities such as JMR Graphics would be addressed.
I believe that there is much to be said about Art Everywhere as it relates to advertising. Let's say that you are driving along and you see a billboard show an ad featuring a new diner in town, only for it to shift and showcase a digital painting that a little-known artist made. To say that this can help to make marketing efforts a bit more interesting would be nothing short of an understatement. However, Art Everywhere has only just begun and I believe that its potential can be realized in time.
If you ask me, it has every right to be utilized time and time again because of how important art is. It's clear that there are many artists out there but the truth of the matter is that it's difficult for them to spread awareness, especially if they do not have the proper platforms for the job. Seeing as how art is sometimes seen as a more visual form of media, posters and billboards are fitting. Hopefully this is expanded upon and those in the UK can see many more captivating pieces.
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