Monday, March 28, 2016

Gucci, Rock Star Of Fashion And Style

By Gary Reed


Today, fashion spans a much deeper meaning than just glamour or the need to keep up with trends. It has become a part of everyday life and a reflection of art and beauty, paired with all the necessary comfort a woman especially needs. When culture change, this industry follows suit.

It is sometimes a contradiction. In a good way it is both basic and luxurious. Simple and outrageous. Most of the time, it is a healthy dose of all of them put together, when you think about it. Just as much as how Gucci is all about these things too, while maintaining its high end quality among its now growing contemporaries.

It did not just come from nothing. The founder, where the brand owes its name, has worked with a creative mind in building himself, what is to be known now as an empire, so to speak. Its humble beginnings may be well known in the industry but few are familiar with the man behind it all.

Working as an attendant at a well known hotel in London, the work of Guccio had inspired him to bring a touch of English in his works. His first big clients were aristocrats whose past time was horseback riding. Clamoring for equestrian gear, he created pieces made with horse bit details and that telling feature remains on bags to this day.

The company and the man responsible for it are considered legends in the business. The rock star of the fashion world, safe to say, is Guccio. If that is not catchy enough nothing else is. The first shop he opened was based in his home country, in the city of Florence, Italy.

Later on, after being in contact with first rate hotel clients the likes of Marilyn Monroe and Frank Sinatra, he was inspired to create a line of business specializing in luggage. This he brought and sold to his home country in Italy. He approached horsemen with his bags designed to attach on saddles.

He checked out luggage bags of guests and decided he wanted just the kind of business for himself. After which, he saved money and just in time for turning forty, an unlikely age for working as an attendant, he went back to his country and began his business soon after.

In the 1930s, he made a breakthrough in the industry by designing loafer shoes with gilded snaffle. These had been iconic too, earning a place in a famous museum in New York, and the only one there is. The company was compromised in the early 90s when it appeared as losing its real identity.

The press had a field day and they had to restore the image of the luxury brand by hiring designer Tom Ford. As their art director. He saved the company from a lot of trouble, keeping the position until 2005. Nothing is perfect but being able to come up with designs that remains as classics to globally, is definitely close to it.




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