Wednesday, January 27, 2016

Advantages Of Using Clothing Hang Tags

By Amy Powell


Being informed is being empowered. The same principle applies to business, for customers to buy from what they know best. For those in the apparel business, there are many forms of advertising. One can do so through print, social and broadcast media. This helps offer general information to the customers, but much information is offered when you see the product on the shelf. Below are some advantages of using clothing hang tags.

When marketing clothes, a lot of factors come into play. This most involves the target market that varies in age, gender or the social status. Each target market have their own preferences and that what the manufacturers try to meet. Therefore, if they are kids clothes whose target are the kids, the tags should be attractive and interesting. For the older generation, it should have some class and elegance to attract the required market group.

The hang tags also contain information about the product or clothing. This information is written in a way that conveniences the customer to buy this product. They provide tips on how to use a product or wear, how to wash and iron. They also provide the dos and do not during use. They provide the make and the materials and he company that manufactures.

It is advisable for one to add images and doodles to the hangs to give the customer a clear indication how to wear and how the product looks like. They can also the images to show how the item would be best if worn with particular attire to complement it. An example is when you a selling a shirt, a picture of what type of trouser and color to wear.

A brand name on tag helps in marketing the product in the shelf. Many people always go after the branded merchandise over the not labeled one. This is because they think the non-labeled ones are a fake. So, it is important to make sure the name or label sticks for the customers to know what is real and what is not.

A contact on the tag makes the customers who have any queries to reach one easily. This ensures a better customer manufacturer relationship. Any complaints or ideas that may come as suggestions are usually well received. This makes the manufacturer and his product seem more legit. It may be also a way to get retailers to contact you once they get your sample product.

The tags also happen to have bar codes that are useful in keeping track of record during production and sales. They also help avoid a scenario when the other price stickers in large retailers are to be put on to the fabric. This damages the fabric and ends ruining the entire garment.

It is therefore an important part in any large manufacturer or retailer dealing with apparels. It helps in identifying the products when they are in the shelves for customers to see easily.




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