Thursday, July 9, 2015

E3 & What Game Design Students Should Know

By Jennifer Marie Anderson


It's unfortunate that E3 has come and gone. Seen as the biggest week for video game players and enthusiasts everywhere, the massive amount of news has not gone unnoticed. Those who are considered authorities, in this field, have made the most out of said event and it's something that students in game design should be aware of for the future. For those who may want to get involved in particular press event, read on.

What you must know, at the onset, is that social media usage matters. I am sure that many others will agree with this, seeing as how news about E3 and the many companies there will be passed around Facebook, Twitter, not to mention the many other networking platforms out there. Game design graduates must stay up-to-date, posting regularly in order to keep everyone up to speed. When this is done, it's easy to imagine that successful engagement will be had.

What you must also know about E3 is that it's the perfect place for announcements to be made. Think about the massive degree of publicity that this event generates; it would make sense for both big and small companies to save their most prominent news for the event in question. It's almost like playing your hand in a game of cards; you want to do so when the time is right. The same logic applies to E3, so please exercise such a level of care.

Updates matter after E3, which is what you should be mindful of as a game designer. Even though this particular event has one of the biggest platforms for news distribution, the momentum will only last so long if people aren't kept in the loop. What this means is that you should offer regular updates, provided there is sufficient news worth sharing with the public. If such an endeavor is taken up, the likelihood of finding future success will be greater.

There's no denying the fact that, in the broad video game industry, E3 is an event that truly matters. I believe that few can argue with this point, especially when it comes to the numerous news stories which are associated with said event. However, it only comes around once a year, meaning that both new and experienced minds in game designers have to make the most out of this. The points mentioned earlier are just a few ways for this to be done.




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