Thursday, October 30, 2014

Deviantart & The Potential For Long Island Advertising Agencies

By Robbie Sutter


Communication, more so than anything else, is important when it comes to social media. If you were to go onto Facebook, for instance, your main goal would be to communicate with others and very few would be able to argue with such a sentiment. However, there are specialized sites built around a certain focus; Deviantart is just one example of this. Even if others may not think that such a site could prove useful for Long Island advertising agencies, I'd like to think that others would feel differently.

DeviantArt, a social media platform, is one that focused on art more so than anything else. It's not like this idea of art is limited, either, since anything from text-based creations to visual media can be showcased on the site for others to witness. To put it simply, anyone who prides him or herself on being creative can thrive off of DeviantArt. The community is strong within this site, as I am sure that Long Island advertising agencies will be able to attest to.

Artwork isn't the only focus associated with DeviantArt; it's important to look at the distribution of feedback. For example, the site is open to criticism as it relates to the art of its various users, which is tremendous to say the least. Someone who may be considered a "novice" in his or her field may look into what could be improved upon or what a possible strength might be. Any kind of feedback is useful, though, regardless of one's level of skill in their particular medium.

Of course, you might be curious as to how exactly a site like DeviantArt could be of use to Long Island advertising agencies across the board. The main reason for this is the fact that many of these agencies have graphic and web design specialists, which are two features that could be attributed to DeviantArt. This site embraces creativity, whether it belongs to the marketing industry or not. As a result, the idea of firms such as fishbat utilizing this particular site isn't entirely farfetched.

Of course, it's easy to make the argument that DeviantArt is a hobbyist's site alone but I've seen people make money off of their work as well. Depending on how good their work is, people can actually buy full prints of said work, the funds going to the artists who create various portraits, drawings, and what have you. In terms of marketing, I am sure that the aforementioned agencies can use DeviantArt as a way to market their own designs. Given the bustling art community on the site, it's easy to see why.




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