Sunday, June 29, 2014

E3 & Its Value For Any Internet Marketing Firm

By Bob Oliver


During the course of this week, E3 will unfold and to say that it is a highly anticipated event would be nothing short of an understatement. It is when people who love tech - whether it is in regards to video games, computers, or what have you - can come together and enjoy the plethora of news offered by companies. However, how exactly can an Internet marketing firm look at E3? What is the value behind this event, specifically, and why do so many people get excited about it even after its first showing in 1995?

E3 is synonymous with popularity and very few will be able to say differently. Companies know all too well just how important it is to use this event as a platform for distribution of some of the greatest news possible, so important talking points will be saved until then. If there is a certain product you wish to expand upon, who is to say that the expansion in question won't sell consumers on it? E3 is when announcements are made and it's possible that sales can be decided on as well.

Is the event known as E3 still as noteworthy as it once was, though? I'd like to direct you to 1995, when E3 made its debut before it went on to become the monster of sorts that we know it as today. During 1995, social media was very much a young concept and, as a result, Facebook and Twitter were not available. What this meant was that if companies wished to distribute news, they needed other platforms to do so. E3, for them, was the most important platform of all.

I still think that E3 has worth, though, and I am sure that firms along the lines of fishbat would be able to agree. Keep in mind that companies have fans and these individuals will expect some of the biggest news to come out of E3, which is a fair point to make. While many companies may not have large-scale press conferences to benefit from, this does not mean that they do not have presences. In fact, the ability to go to E3 can benefit many companies, which any Internet marketing firm can attest to.

Keep in mind that Nintendo is one of the companies that will not have its own press conference at E3. While many people may believe E3 to be the kind of event that requires conferences of this magnitude, Nintendo will take its efforts into the digital realm. To say the least, this is a rather unorthodox move but given the fact that no other company is doing something similar to Nintendo Direct, it makes sense. Even still, Nintendo will be at E3 in some form, so to say that the event lacks worth would be something of a fabrication.




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