Thursday, May 30, 2013

Guide To Putting Together Websites For Orange County Salons

By Rena Hudson


Orange county salons an sometimes be very busy. At times, one hairdresser may be tending to several different clients. At salons without a receptionist, there may be little time to answer the phones. In order to avoid losing possible clients, many salons invest in a website.

Provide an overview of the salon on the homepage. The overview should tell the reader a little about the salon such as its location, notable services, its history and how long the salon has been in business. Include the hours of operation as well. Place one or more photos on this page to give readers an idea of the salon environment. Links to social media networks should also be placed on this page.

Make a service menu page. Most visitors will undoubtedly want to know exactly what type of services the beauty salon provides. List each service along with a brief description that defines the service and roughly how long it takes to complete. If the beauty salon provides services other than hairdressing, make a separate page devoted to those services. Try to refrain from listing prices as this may lead to conflicts in the future.

Put together a gallery of photos. Pictures are good in the sense that they let the reader know that the hairdressers that work at the beauty shop are skilled. They also give potential clients with a reference point should they not be able to communicate the style they want to the hairdresser.

Highlight the beauty salon staff. Staff profiles should include things like the kind of services individual hairstylists offer and how long they have been working at the beauty salon. Ask all hairstylists for permission before placing their information and photos on the site.

Make an employment page. Many seasoned stylists as well as new beauty school graduates may be interested in employment opportunities. To avoid answering phone inquiries on this subject, post available positions and their requirements. Offer a printable application if offering a secure online application is not possible.

Put together a page of frequently asked questions. Provide readers with answers to commonly asked questions like cancellation policy, guarantees of work and pricing. While some answers may be listed on other pages, post them here as well, since after the homepage, this may very well be the most visited page on the site. This page may need to be updated more so than other pages throughout the year.

Provide contact information on one page. Contact information includes an official email address, phone number and street address. Also, provide a map and directions to the beauty salon from various parts of the county. Although they were posted on the overview page, include official links to social media networks on this page.

There are several options available for orange county salons that want to build websites. Of course, some options are contingent on the amount of money and skills the salons possess. A skilled staff member can build a decent website using a free or low-cost service. A salon that does not want to build a site in house has the option of hiring a professional web designer to build their site.




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