This week's tip is focused on content creation for your Youtube channel. First, let's start out with some of the most popular types of videos that people make on Youtube. You can have Powerpoint or Keynote presentations, screencasts, stuff from Fiverr like animations, paper clipping and drawings and definitely, the most popular which is showing in front of the camera. Now that you recognize the forms of videos that you can produce, here's our 4-step formula to help you produce better videos for your business.
Step one is the Opener. This is the most crucial component of your video. Statistics reveal that most videos are closed from the first 5 seconds of them starting. So you'll want to do something that's able to capture the audience's focus straightaway. And this is what we call a Patter Interrupt in marketing. Instead of wasting your first 5 seconds of your video on like a logo or like an animated title, you want to do something different. A great example of Pattern Interrupt is simply just - "In this video, you're able to learn XYZ".
Step two is the Introduction. Now that's where you can put your branding. If you have an attractive animated logo for your title, that is great, you should utilize that. If you don't, you can be innovative. You can hold up a sheet of paper with your logo. In this element of the introduction, what you need to do is give out things like your name, your company, the name of your TV show. So say for instance - "Hi, my name is James and welcome to James' Mowing. I'm the founder of James' Mowing Company and this show is centered on how to cut your grass the correct way."
Step three is the Body of your show. This is how you give all of the content that your viewers want. A lot of keyword research in our previous video will allow you to decide what you want this part to be about. Step four is the Call To Action. Every video must have a powerful call to action at the end of it. There is no point creating videos just for the sake of creating videos. We must have a purpose or a reason why you're making this video. So at the conclusion of each video, produce sure you tell your viewers what it is you want them to do. Whether it is to subscribe to your Youtube channel, to sign up to your opt-in list or to obtain a product or service that you have.
And finally, the most important rule about online video, the shorter the videos, the better. We find videos that are about 2-3 minutes long, perfect. And now, let us get onto this week's challenge. This week's challenge is to create a video using our 4-step formula. So that is Opener, Marketing, Body and Call To Action. V:5
Step one is the Opener. This is the most crucial component of your video. Statistics reveal that most videos are closed from the first 5 seconds of them starting. So you'll want to do something that's able to capture the audience's focus straightaway. And this is what we call a Patter Interrupt in marketing. Instead of wasting your first 5 seconds of your video on like a logo or like an animated title, you want to do something different. A great example of Pattern Interrupt is simply just - "In this video, you're able to learn XYZ".
Step two is the Introduction. Now that's where you can put your branding. If you have an attractive animated logo for your title, that is great, you should utilize that. If you don't, you can be innovative. You can hold up a sheet of paper with your logo. In this element of the introduction, what you need to do is give out things like your name, your company, the name of your TV show. So say for instance - "Hi, my name is James and welcome to James' Mowing. I'm the founder of James' Mowing Company and this show is centered on how to cut your grass the correct way."
Step three is the Body of your show. This is how you give all of the content that your viewers want. A lot of keyword research in our previous video will allow you to decide what you want this part to be about. Step four is the Call To Action. Every video must have a powerful call to action at the end of it. There is no point creating videos just for the sake of creating videos. We must have a purpose or a reason why you're making this video. So at the conclusion of each video, produce sure you tell your viewers what it is you want them to do. Whether it is to subscribe to your Youtube channel, to sign up to your opt-in list or to obtain a product or service that you have.
And finally, the most important rule about online video, the shorter the videos, the better. We find videos that are about 2-3 minutes long, perfect. And now, let us get onto this week's challenge. This week's challenge is to create a video using our 4-step formula. So that is Opener, Marketing, Body and Call To Action. V:5
About the Author:
Learn how to make good Youtube videos using this simple 4-step formula. Visit Five Minute Video Marketing to boost your Youtube videos now!
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