Wednesday, November 2, 2011

Why Purchase Wholesale Gift Cards?

By Clarissa Osborn


Gift cards are plastic cards that contain monetary value, usually for shopping at a specific store or website. Most major retailers use gift cards. These cards are popular as gifts and have replaced traditional gift certificates at almost every store. Retailers acquire these cards at a wholesale rate to sell to their customers or to give as incentives or customer appreciation items. Other types of businesses need Wholesale gift cards, such as businesses that sell only gift cards.

The first thing to do when wanting to purchase wholesale gift cards is to get a vendor's license from your local or state licensing authority. Most established businesses already have this. You may also need a federal tax ID number (TIN) which you can get by filling out an application on the IRS website. If you are just getting into the business, a vendor's license and taxpayer ID number will legally establish you as a reseller and most reputable wholesalers will ask for these papers before they allow you to purchase.

Wholesale companies offer gift cards in large quantities. This allows them to offer the cards for less than what is printed on the card. Wholesalers all have different selections and rates. Do some research here to ensure you are getting the best deal on wholesale gift cards.

The cards make a perfect investment in your business, or they can help you create a profitable gift-card-only business. No matter how the cards are used, ensure savings and profit by buying wholesale.

Try offering the cards in a small denomination, say or , as a thank-you to customers who purchase a certain amount of merchandise, for instance 0 or 0. The card can be used as a savings on the customer's next purchase, which will help ensure repeat business and happy customers.

Wholesale gift cards are sometimes available to the public, and wise shoppers tend to keep this a closely guarded secret. If you find the right wholesaler, it will be possible to stock up on wholesale gift cards. You will save money and be well prepared for any gift-giving occasion. Everybody likes to receive a gift card because they can then pick out their own preferred gift.

Online suppliers of wholesale gift cards typically offer the greatest bulk discounts. It is important to be sure that you are dealing with a reputable gift card wholesaler: the website should provide a customer service phone number, cards should be offered new in sealed packages, and security measures should be taken throughout the shipping process.




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