Wednesday, November 16, 2011

Learn the basic concepts of product photography

By Eitan Samuel


I don't have to tell you how important it is to get your products to be well photographed. If you have any type of business wither its an online business or a local store,it is highly recommended for you to make the best presentation of the products you sell. Many times I'm asked for tips to help getting better results while trying to photograph the products with no photography knowledge, so if you are one of those, this article is for you, I'll offer here some tips that you should follow and you'll see the the results won't be late to come.

What will be the best background for my shootout? No single answer is available here. You can probably think that as most of the products photographed for web presentation are made on white paper background, but this default choose isn't always the single best one. If you don't have one or can't afford buying a roll of white paper background you can in many cases photograph small objects on a normal A4 paper, more over, if you try to photograph bigger products, you might as well buy a big plain Bristol sheet and use it as a background.

Light - The best light for your product will be the light that will make your products look the best.Many times a window light will make a very good alternative for photographers that don't own studio equipment . Lets say that if you photograph a morning coffee for your coffee shop, you can go the DIY Photography road and just use available light using a window, in that case you wont even need a softbox or DIY Softbox if you want to build one.

How to position your product? There are no rules for that too. If you are shooting the product, lets say a pen, alone with no accessories then it will be better if you put it in the center of the setup. If you photograph your pen with some accessories , lets say a notebook near it, you could put the pen near the notebook and not in the center using the thirds "thumb rule" to lead the eye of the viewer for more interesting point of view.

Move around and take more photos! It is well known that on EBay stores (for example) there are much more sells for the same products, in cases there are more photographs available to the costumer. More photos will let you also choose the better ones, as the variety will be bigger.




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