Saturday, July 25, 2015

The Purpose Of Music Videos

By Olive Pate


A music video is a short film integrating imagery and song produced for artistic or promotional purposes. Making a videotaped performance can be seen either nationwide or worldwide. One of its purposes is to sell a single album for thousands or even millions. Basically, the main purpose of making music videos is to make more profit in the form of financial gain. The main benefit from this production to the record company and artist is to keep on promoting their own music.

A record company and an artist will work together to produce a good video for the audience. N Once these videos are exposed, it only means double exposure and earning. Whilst some songs are played on the radio, audio services and even on the internet, having a video seen by the audience is very helpful for their career. It is clear enough that Pittsburgh music videos are now becoming more popular.

A single or album use a wide range of styles, making techniques such as live action filming, animation, documentaries and even abstract film. There are also some that will blend with different styles. Most of them interpret scenes and images from the lyrics of the song while others use a thematic approach.

Most of these artists are giving a lot of credits to the record companies because of them, they may have become more successful today and have helped a lot in their exposure, There are some artists that become so popular because of their performances. This greatly promotes their performance using social media and other channels.

Once the video making was done, it is heard and seen by the public and even around the world. There are some who easily ignore CD's on a shelf, but hard to ignore different artists seen on their favorite channels. People can easily remember artists when they see their faces.

This reason may lead to more profits and sales and something that could help every artist to lengthen their career and their own brand. Recording companies are so much aware that everyone likes to share videos and promote them through word of mouth. For several artists, it only means recognition as it could broaden a lot of possibilities for their chosen career in the near future.

Production firms offer a lot of opportunities for the artists and for their company to earn high profits. The goal of this production is to promote their artists and at the same time earning revenue from the entertainment they offer to many viewers. Furthermore, music videos also carry an important message to the viewers and add a good narration to its lyrics.

Take note that there are also disadvantages when you release videos. If the album is being used in romantic or action movies, but the movie is not that good, there is a tendency that the song and its artist will be affected. On the other hand, if the video is produced in low quality, it can also affect the reputation of the movies and decrease the revenue and sales for both parties.

There are also some firms that both won their movie production and record brands. So, it means that their earnings are doubled. But, if both fails, it also means double effect to their reputation and to the artist's reputation.




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