To say that television is enjoyed by many would be an understatement. In fact, it's been said that it could be the most engaging form of media with the right practices set in place. With this in mind, Twitter has unveiled a new tool to make this more of a reality. It goes by the name of TV Timelines. For those who are curious as to what this entails, I am sure that social media agencies across the board can tell you more about it.
Mashable posted an article that spoke about how social media impacts the way in which people watch TV. Nielson released results of a study, which showed that 15% of viewers enjoy television more then there's some kind of social media channel at play. When this happens, communication about various shows can be carried out. By proxy, this helps people enjoy those very shows to greater degrees than they probably would have otherwise.
TV Timelines is seemingly designed to work off of these results, creating a mobile experience for smartphone and tablet users to get into. When you tweet with a show-centric hashtag in place, you'll be invited to try out TV Timelines, which will create a streamlined experience for you to get into. This will allow other tweets and relevant news to be presented in such a way that's clean, making for an uncluttered feed to receive content from.
There's no denying the fact that second-screen experiences, in TV or otherwise, are pretty engaging. TV Timelines is Twitter's way of getting involved, as social media agencies can clearly see, and I am sure that users will take to it initially. It's just a matter of how much engagement is done after the fact, since there is a long-term picture to take into consideration as well. Hopefully success is not only reached but overseen by firms along the lines of fishbat as well.
TV Timelines, in my view, will be made or broken based on how much effort Twitter puts into it. By the looks of things, it has the potential to become a favorite tool amongst those who are not only social media savvy but enthusiastic about their favorite television shows. Wouldn't it be nice to have a feed featuring only relevant news an tweets about the programs they enjoy? This is what TV Timelines strives to do, on paper, and its execution will undoubtedly be observed for some time to come.
Mashable posted an article that spoke about how social media impacts the way in which people watch TV. Nielson released results of a study, which showed that 15% of viewers enjoy television more then there's some kind of social media channel at play. When this happens, communication about various shows can be carried out. By proxy, this helps people enjoy those very shows to greater degrees than they probably would have otherwise.
TV Timelines is seemingly designed to work off of these results, creating a mobile experience for smartphone and tablet users to get into. When you tweet with a show-centric hashtag in place, you'll be invited to try out TV Timelines, which will create a streamlined experience for you to get into. This will allow other tweets and relevant news to be presented in such a way that's clean, making for an uncluttered feed to receive content from.
There's no denying the fact that second-screen experiences, in TV or otherwise, are pretty engaging. TV Timelines is Twitter's way of getting involved, as social media agencies can clearly see, and I am sure that users will take to it initially. It's just a matter of how much engagement is done after the fact, since there is a long-term picture to take into consideration as well. Hopefully success is not only reached but overseen by firms along the lines of fishbat as well.
TV Timelines, in my view, will be made or broken based on how much effort Twitter puts into it. By the looks of things, it has the potential to become a favorite tool amongst those who are not only social media savvy but enthusiastic about their favorite television shows. Wouldn't it be nice to have a feed featuring only relevant news an tweets about the programs they enjoy? This is what TV Timelines strives to do, on paper, and its execution will undoubtedly be observed for some time to come.
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