Friday, April 24, 2015

The Popularity Of Celebrity Makeup Artist Blogs

By Stella Gay


The influence of bloggers is growing daily and in the field of beauty there is plenty of competition. Celebrity makeup artist blogs abound, offering up all kinds of different looks and how to create them. Red carpet, runway and every day looks are all covered. Followers are given all kinds of advice and information in a way that is easy for them to assimilate and they can see beautiful photographs to inspire them.

So many of these artists are blogging today and they all have something different to offer. Lists can be found of top bloggers with descriptions of what can be found on their sites. This helps to make a choice of who to follow. Once a selection has been made, bookmarking the site makes it easy to return to time and time again. What is commonly found on many sites are product reviews, tutorials, photographs and color swatches.

The bloggers that are easy to relate to because of the personal, down to earth way in which they communicate often develop large followings. The advice they pass on may be as simple as the best products to use for a specific skin type or how to create the perfect brow. They often model for their own pics and even post photographs showing how they have dealt with their flaws such as puffy eyes or blotchy skin.

Blogs are often photograph rich and sometimes text is sparse. However, the best bloggers offer well-written articles and informative advice as well as excellent photographs. Some of them write in a very personal manner, revealing glimpses into their lives and often giving followers behind-the-scene snaps of celebrities and the process they go through to look the way they do when in front of the cameras.

One common feature is product reviews. Many bloggers have large, devoted followings who buy products they recommend. They are often refreshingly honest about products and this is what makes their followers trust their judgment. Companies selling the products often seek them out to collaborate with them as this makes marketing sense.

Not only do these bloggers suggest to followers what to buy but they also show them how to apply products. Step-by-step photographs and instructions are given. Application tutorials range from those that are more practical to others that are extremely creative and daring.

On sites like this various looks are available for followers to choose. They may want to look like Katy Perry, for example, and all they need to do is click on her photograph. Expert advice is obtained at the click of a button and the results are not difficult to obtain due to the step-by-step instructions accompanied by clear photographs.

These bloggers have developed strong, devoted followings that rely on their advice on products to buy, how to apply them and much more. Their faces become very familiar to their followers as they often model in their own photographs. Some of them have become quite as well known as some of the stars they work with and are celebrities in their own right.




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