Wednesday, January 18, 2012

5 Reasons Not To Use Stock Photography

By Ivor Goligher


Photography Sources: There are two main sources of photographs licensed for business use: stock photos and hired photographers. Stock photos are generic photos of people, places and things licensed for commercial use and available to anyone who wants to use them. Hired photographers shoot unique photos that personalize a client's brand, business and projects.

Photographing people and places could be a hobby, and it is a great way to capture the things that you wish to recall or share with others on Facebook for example. Local adult training facilities offer newbies classes that may help you discover digital photography, but when you want to take your image taking abilities one step further, you could even develop your skills into becoming a professional digital photographer.

If you wish to start a profession in digital photography, then an advance training course either one-to-one or web based will be the best place to begin. An online study course will require focus and self-discipline and that means you will have to keep pace with your projects to get a decent grade. In some classes on the web, students and instructor can even make contact by telephone or perhaps via a chat site to discuss the quality of the pictures you shoot.

FALSE VALUE You save money by using stock photography; but then you end up spending those savings on having your designer spend hours in front of a computer trying to design around available stock photos that don't fit the vision, the message or the brand. You can save money and lose value when you only look at the bottom line or the dollar sign. True value is the value your customers see because you've invested your money wisely, and where it shows to the world.

COMPROMISED CREATIVITY When you hire a designer based on their portfolio, style and vision, you hire them because you trust them to visually interpret your message and brand. They can't do that if they're limited by using stock photography. * You wouldn't hire a chef and limit them to leftovers and week old vegetables and expect the best meal they were capable of producing. * You wouldn't hire a massage therapist and limit the number of techniques they could use to relieve your pain. * Don't hire a designer and limit them to using stock photos.

You will uncover some truly beneficial things to assist you in learning photography, for example the way to introduce more depth to an picture outside by placing something really colorful such as an animal, a person, or even a bouquet of flowers within the foreground. An additional exterior photo guideline is to point your camera into the spray of water to be able to capture a rainbow by a fountain or water feature, and always be sure the sunlight is right behind the water spray. Additionally any time taking outside portraits of people, attempt positioning the person in front of the sun and shooting into the sunlight to avoid squinting and is a better way to illuminate all of their facial features.

STOCK PHOTOS ARE GENERIC Professional stock photographers try to reach the greatest number of buyers, not to create the best or most unique photo for any given individual. Stock photographers: * Make their money by creating and shooting photos that appeal to the greatest number of buyers. The more popular their photo, the more people buy it and the greater the saturation of that photo in the market. * Want to ensure their designs are not unique or one-of-a-kind. One-of-a-kind photos don't sell. By being as generic and non-descript as possible they appeal to the most business because they "fit" a clich, mood or message those businesses with tight budgets and no concern about branding want. If you want your message to your customers to be, "We're just like everybody else," then stock photos will send that message.




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