Monday, September 12, 2016

Add A Touch Of Glamour With Fendi Eau De Parfum

By Nancy Brown


A great way to bring some luxury into your life is to invest in a little something by a famous designer. It can be a dress or a blouse or a pair of killer heels. Even a designer scent, for example a Fendi eau de parfum, can make you feel like a million dollars.

The brand originated in Rome back in 1918, with Adele Casagrand's decision to start her own business selling leather and fur goods. Seven years later she married Edoardo Fendi and changed the name of her shop. Their daughters continued building the family business and in the mid-Sixties, they brought a young fashion genius named Karl Lagerfeld on board. Today the design house is known and loved throughout the world.

The company sells ready-to-wear designer clothing, scarves, shoes, jewelry, watches, sunglasses and other accessories. However, it's most famous for its bags. The Baguette is as iconic a fashion item as blue jeans or the little black Chanel dress and many a woman has spent her entire salary on this classic handbag with the interlocked Fs that make up the company's logo.

In the 1980s, many leading designers launched their own fragrances. Fendi followed suit, launching their first perfume in 1985. The scent, which simply bore the company's name, was created to be ultra-feminine with top notes such as bergamot and rosewood slowly fading into a bouquet of floral scents in the middle. At the base was an earthy, slightly Oriental smell consisting of amber, musk, patchouli, cedarwood and other scents. The perfume was so successful that it paved the way for more fragrances to follow.

While a concentrated perfume is the strongest version of a scent, an eau de parfum is a more affordable option. Also known as an EDP, it contains in the region of fifteen percent of the oils that make up the scent, mixed into alcohol and pure water. This is still a strong formula and is a good investment because you only need to use a little at a time, making the bottle last for a long time.

If you prefer your fragrance to be lighter, you may want to opt for an eau de toilette, or EDT. This is not as concentrated, containing only about 10 percent of the fragrant oils. An EDT's scent doesn't last as long as that of an EDP or a perfume concentrate but it is cheaper.

A refreshing EDT is a wonderful choice for warm weather or for wearing every day. When temperatures drop or when you want to dress up and make an impact, however, an EDP is perfect. You need to take care though that you don't apply too much of it. If you spray the scent above and in front of you and then simply step through the fragrant mist, the tiny drops will settle on your hair and body and cover you in their subtle aroma.

Devotees of Fendi perfumes were devastated when in 2006 all the existing fragrances were discontinued. This was a decision by the company's new owner, LVMH, who instead focused on releasing new fragrance lines. Luckily you can still find bottles of the discontinued fragrances, including the original eau de parfum, at auctions online, at estate sales and even at charity shops.




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