Wednesday, August 26, 2015

Can A Social Media Agency Help Yooka-Laylee?

By Arthur Williams


If there's one thing that can be said about Kickstarter, it's that it has become the home of various video game-related projects. One of the most recent - not to mention successful - goes by the name of Yooka-Laylee. It's easy to imagine that this has become tremendously popular, but one has to wonder if a popular name like this can benefit from greater advertising. For this reason, I think that this is a name for any social media agency to focus on.

Yooka-Laylee is an upcoming video game, across all current-generation consoles, brought to us by former Rare employees. It's easy to see the type of influence that past Rare games, like Banjo-Kazooie and Banjo-Tooie, have had. It's been partially due to said influence that Yooka-Laylee has generated traffic, not to mention revenue, to be utilized for the future. However, those on the outside may not be too familiar with just how much popularity this endeavor has amassed.

Yooka-Laylee's Kickstarter went up with the initial goal of 175,000, which was meant within roughly over a half hour. To say that this was monumental would have been an understatement, since a day hadn't even passed until said goal was reached. By the end, it earned well over 2,090,000, making it the highest-funded UK video game project in the history of Kickstarter. With such success, though, one has to wonder if a social media agency can come into effect.

In my opinion, firms like fishbat should prove to be useful in this scenario, especially when given the numerous services they can offer. Social media management is just one of them, as everything from Facebook to Pinterest can be covered. What about SEO, which is something that is more deeply integrated into Google? These are just a few of the possible uses that a social media agency, of the highest caliber, may be able to offer.

Yooka-Laylee has been able to garner attention, and it's easy to see why. This is easily one of the most popular identities on the Kickstarter gaming scene, and one can only wonder just how much success it will be able to generate in the future. Once upon a time, 3D platformers were at the top of the gaming world, and they enjoyed popularity of the highest degree. If Yooka-Laylee comes to fruition, and receives favorable reviews, who's to say that it can't spark another period of popularity for the genre?




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