Saturday, April 19, 2014

Music Festivals For Local Bands

By Michael Fitzgerald


From major cities like Chicago and Austin, to places almost literally in the middle of nowhere, like a desert in Nevada or an unassuming campground in the Ohio Valley, music festivals on both a grand and not-so-grand scale have been popping up across the United States, especially over the past few years. But no matter where they take place though, these fests undoubtedly attract huge audiences of music lovers of all shapes and sizes- and offer an amazing opportunity for local bands to get noticed. Local groups lucky enough to get a spot on a music festival not only have the opportunity to perform for huge crowds of people, but they also have the chance to impress record labels and A&R reps from around the world.

When a local group gets to perform with a bunch of other bands and musicians in front of tons of potential fans - like they would on a music festival - they also have the chance to meet and make friends with other bands, brand new fans, and music industry personnel on a scale far greater than they would ever get to on a regular local show. These Music Festivals are also be a great chance for groups to sell band merchandise - the more merchandise (especially T-shirts) a band can sell at a music festival, the better the odds are that the attendees will take interest in the group. For local bands, a T-shirt is infinitely more effective that a billboard, a radio ad, or even a TV commercial. A fan of a local band wearing a band T-shirt has the potential to be a walking, talking billboard advocating the band. This can really create a buzz for the group, especially some place like a music festival.

As local music fests grow in popularity and more companies continue to hold these events, we will see more groups getting discovered from Music Festivals all across the country. There are a ton of success stories that start at music festivals. In 2011 at The Cleveland Music Festival - presented by Gorilla Music - Jeff Blue, the A&R representative who discovered Linkin Park, found guitarist Lance Dowdle performing in a local group, DNA. Jeff helped Lance get signed to Atlantic records, and he now plays guitar for the band, Emphatic.

Performing on a music fest where a label rep or talent scout is present is potentially the best way for a band or musician to be discovered quickly. Once again in search of unknown local talent, Jeff Blue is actually currently working with Gorilla Music together to put on The Jeff Blue Contest Tour. These events will be held in major cities around the United States; every band booked to every show will be competing for a chance to write and record a song with Jeff Blue at his studio in L.A., California.

The Cleveland Music Festival and many other Gorilla Music festivals continue to be amazing opportunities for unknown or local bands to get noticed in their home market. Unlike many other music festivals out there today, Gorilla Music's festivals are designed to showcase the local talent as much as possible while still including National headliners in order to draw bigger crowds. This differs from many other house-hold name music fests which book 90% regional or national bands and leave very little chance for local bands to get much attention. Gorilla Music holds many music fests every year, the next one being The Dallas Music Festival, which is set to take place May 30th to June 1st at venues in and around the Deep Ellum area or Dallas.




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