Tuesday, December 3, 2013

Strategies For Promoting Maui Made Products

By Georgia Diaz


The government of Maui is having a unique way of marketing all the Maui made products. There is established the Maui Chambers of Commerce which is the one primarily responsible for the marketing of the products. This article highlights on the various ways the chamber uses to market their home made goods and produces.

The following are various ways of the chambers for commerce has conducted the marketing. The Chambers dose this by having various committees to handle various programmes. The following are the committees of the chambers which help in marketing their produce. The first one is the small business committee.

This programme is managed by the committee. The committee also organizes various luncheons and breakfast meetings which brings together all the members of the chamber of commerce who are manufactures. This committee also provides for business networking among the various players in the industry. This business networking also helps in the advertisements of the goods.

They carry out the various advertisements and trade show which also provides an opportunity to market for their goods. This council also runs a website which markets all the goods to the worldwide market. This would however been difficult for the companies to do it on their own. The council also organizes monthly meetings where all the members are given opportunity to have an input on the various marketing strategies to target both the local and the international market.

This is important because when the manufactures combine their efforts together through the committee, it is much easier to penetrate the international market as opposed to when they try to penetrate on their own. The committee also organizes several meeting where all the stakeholders are expected to make their contribution on the best way forward for the operation of the committee. The committee also runs a website where they provide listing for all the manufactures to market their products. This is also a bust to the marketing of the Maui made products.

The other committee is the Chamber Political Committee. This committee plays the role of promoting through legislative and economic action. Legislations are made by the politicians at both levels of government. The committee give an input to the legislation being legislated at the county level, the state level and the federal level as well. They ensure that the legislations enacted are friendly to the business community. The chambers also organize various informational forums to act as economic action.

The other committee is the event and membership committee. This committee keeps a record of all the members which includes the manufactures and the all the other relevant players in the manufacturing industries. There is also the marketing and public relations committee which produces various publications on the products being manufactured.

The other committee worth mentioning is the committee on events and membership. This committee act as the custodian of the register of members. The committee also organizes particular events and conferences for the members only. These are some of the marketing strategy for the Maui made products.




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