Wednesday, February 15, 2012

White label mobile marketing - Professional Ideas



Focused on audience reach - Private label sms allows you to reach a highly focused on audience with the capability to effortlessly target and personalise direct marketing messages to unique consumer groups. Cell phones, as opposed to PC's, are usually used by one individual only meaning the focused on message will reach the right user every time. Targeting consumer groups particularly will make your mobile campaigns more appropriate and in the end more profitable. Particularly efficient 2 way communication - cell phones are with users practically 24/7 and are a highly trusted and private device. In contrast to emails, SMS text messages are basically consistently opened and read, generally immediately when received. The average open rate for text messages is over 90% compared with roughly speaking 20% for email campaigns. Cell phone users use their phones as a communication channel already, so communicating with a company in this medium ends up being a significantly more familiar and straightforward job than it would be with a traditional media such as Television or print. 2 way communication allows you to engage your consumer on a private level and establish more powerful consumer relationships. More price efficient - Mobile marketing has a significantly lower price than other marketing channels. The price is minimal for the reason that the major expenses incurred with a text message campaign are low per message expenses sent to a focused on and engaged audience. Lower expenses means you can maintain budgets and efficiently spread your marketing spend across many marketing channels. Quick to implement - Mobile marketing campaigns are quick and straightforward to develop and may be deployed immediately meaning you can see the results of your campaigns far more rapidly. Higher response rates than traditional direct marketing channels - Text messaging marketing private label has a higher response rate than traditional direct marketing channels, and for the reason that the channel is still reasonably new it has not reached a point of saturation or distrust in the way other marketing channels have. Typical response rates for mobile marketing are around 15%, around five times higher than the average email marketing campaign. Higher response rates means less wasted media spend and higher ROI from mobile marketing plans and budgets. Potential to effortlessly integrate with other media channels - mobile marketing may be effortlessly integrated with other media channels which includes Television, radio, print, outdoor, email and online to develop an integrated marketing campaign. Adding mobile marketing to the mix adds an element of interactivity and consumer participation that a lot of campaigns using traditional media lack. Appropriate and accurate consumer data - consumer databases remain accurate and appropriate far longer than traditional postal or email addresses for the reason that individuals generally keep their mobile numbers for a significantly longer time than an email or postal address. This means higher accuracy and less wasted media spend. Decreased risk of outlay - The ease, speed and price effectiveness of a mobile marketing campaign means there is a decreased risk of outlay as results may be noticed rapidly and messages may be adapted dependant on results with minimal spend all through the whole process. Particularly trackable - Cell Telephone marketing is highly trackable thanks to the capability for buyers to respond directly and immediately. Mobile marketing white label can also be used to track the effectiveness of other marketing channels by which includes a direct response call to action in, for instance, a Television advertisement. Your rivals are doing it - According to a recent report 'The state of the market: Mobile advertising' by Millennial Media, 60% of non-mobile marketers plan to launch a mobile campaign in 2010. Of current mobile marketers 31% will invest between $100k and $249k and 13% will invest between $1M and $5M. The report also states that basically 80% of respondents felt the mobile medium met their ambitions with 9% saying cell phone marketing performed beyond their wildest expectations. With more and more corporations benefiting from the power of mobile marketing, if you do not use it, you might just fall behind! avidmobile111820117834e4



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