There is so much hype in the SEO industry probably because it is a techno field plus is very competitive so everyone is attempting to eyebrow everyone else and get the upper edge.
Being in my antiquated 40's - hippy 1965 baby to be exact - I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive - it looked like a modern day top-loader washer and was the same size! All up it held a 'breath-taking' 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC's come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my 'long teeth' dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the Search engine optimisation playing field.
Yes Search engine optimisation can be technical but only usually when you got it completely wrong from the outset - your site that is. If you did not engage an Search engine optimisation consultant to give you the run down BEFORE you started building then you most probably finished up with a website pierced with a million SEO holes. These web sites can take some fixing for sure. Many web creative designers have no knowledge with regards to Search engine optimization and what they do know they infrequently implement due to the fact they are certainly not requested to by you! Not hiring a great Search engine optimisation advisor is like constructing a three storey home without using an architect and engineer and expecting the builder to get it right - no way.
I run into a good Search engine optimization site once in every 100 sites. It is a poor track record for web-developers. Almost every other single web-site is a ship full of holes sinking in the lower regions of page 196 of Google!
So apart from adding some bright colored pros to this piece I suppose I should add some substance. Well here it is - short and simple (well maybe not that short!)
Content is King
Google uses back links a lot right now to judge a sites popularity. However, it's now very easy to create back-links of good quality in large volumes to unbalance the ranking game. Google knows it's got to find the right way to balance this out. When it does, most people's position will certainly come crashing to the floor overnight.
On the other hand, Google always wants Good quality content material - the best it can display. Should you have this, then because content is the only reason why we have search engines like google in the first place, your website will usually flourish regardless of what twists and turns Google puts its search engine algorithms through.
Never ever forget that content rules within the Search engine optimization jungle. Ignore at your peril.
We battled to get content on clients web sites for so long until we built it into our Search engine optimization ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their web sites weekly and gain ranking results from it seeing it is SEO optimised as well.
Your content delivery engines needs to be well tuned
Don't imagine that anyone can easily simply add content to a website and miss out on the platform you will be adding it to. Google wants to ensure that the content is not just the best for the key phrase requested, but it also delivers the best user experience. So make sure you cross your T's and dot your SEO eyes when it comes to making certain your website provides the very best experience such as doing these :
Ensure your server is fast - Google a short while ago added this one - upgrade right now if it takes too long to download your webpages
Be sure ALL images have ALT tags WITH meaningful content material
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical issues (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be utilised throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are at least 300 words of meaningful text on any web page - the more the better for Google
Make sure that if you are utilizing a Content management system that the URL's are fixed so only phrases appear (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious 'click here' as the anchor text
If you cannot add content material to your website (maybe you have a flash site), then at the least add a blog attached to your website - this helps a good deal
When you next renew your domain, renew for at least three years - after all longevity exhibits maturity and improves trust
Back-links and more back links
And lastly don't stop back-linking. Right now it's the powerhouse for Search engine optimisation but do not rely on this for the long term.
So I hope this has helped 'de-hype' some of the Search engine optimization materials out there and assisted you along the SEO highway a little bit further.
Being in my antiquated 40's - hippy 1965 baby to be exact - I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive - it looked like a modern day top-loader washer and was the same size! All up it held a 'breath-taking' 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC's come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my 'long teeth' dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the Search engine optimisation playing field.
Yes Search engine optimisation can be technical but only usually when you got it completely wrong from the outset - your site that is. If you did not engage an Search engine optimisation consultant to give you the run down BEFORE you started building then you most probably finished up with a website pierced with a million SEO holes. These web sites can take some fixing for sure. Many web creative designers have no knowledge with regards to Search engine optimization and what they do know they infrequently implement due to the fact they are certainly not requested to by you! Not hiring a great Search engine optimisation advisor is like constructing a three storey home without using an architect and engineer and expecting the builder to get it right - no way.
I run into a good Search engine optimization site once in every 100 sites. It is a poor track record for web-developers. Almost every other single web-site is a ship full of holes sinking in the lower regions of page 196 of Google!
So apart from adding some bright colored pros to this piece I suppose I should add some substance. Well here it is - short and simple (well maybe not that short!)
Content is King
Google uses back links a lot right now to judge a sites popularity. However, it's now very easy to create back-links of good quality in large volumes to unbalance the ranking game. Google knows it's got to find the right way to balance this out. When it does, most people's position will certainly come crashing to the floor overnight.
On the other hand, Google always wants Good quality content material - the best it can display. Should you have this, then because content is the only reason why we have search engines like google in the first place, your website will usually flourish regardless of what twists and turns Google puts its search engine algorithms through.
Never ever forget that content rules within the Search engine optimization jungle. Ignore at your peril.
We battled to get content on clients web sites for so long until we built it into our Search engine optimization ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their web sites weekly and gain ranking results from it seeing it is SEO optimised as well.
Your content delivery engines needs to be well tuned
Don't imagine that anyone can easily simply add content to a website and miss out on the platform you will be adding it to. Google wants to ensure that the content is not just the best for the key phrase requested, but it also delivers the best user experience. So make sure you cross your T's and dot your SEO eyes when it comes to making certain your website provides the very best experience such as doing these :
Ensure your server is fast - Google a short while ago added this one - upgrade right now if it takes too long to download your webpages
Be sure ALL images have ALT tags WITH meaningful content material
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical issues (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be utilised throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are at least 300 words of meaningful text on any web page - the more the better for Google
Make sure that if you are utilizing a Content management system that the URL's are fixed so only phrases appear (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious 'click here' as the anchor text
If you cannot add content material to your website (maybe you have a flash site), then at the least add a blog attached to your website - this helps a good deal
When you next renew your domain, renew for at least three years - after all longevity exhibits maturity and improves trust
Back-links and more back links
And lastly don't stop back-linking. Right now it's the powerhouse for Search engine optimisation but do not rely on this for the long term.
So I hope this has helped 'de-hype' some of the Search engine optimization materials out there and assisted you along the SEO highway a little bit further.
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